Online shop for Telenor Danmark
The solution provides an attractive, fully responsive digital shopping experience with great usability. The system integrates directly with Telenor’s backend systems, further increasing the level of automatization.
Telenor DK is in the process of renewing their entire Business Support System (BSS) stack together with Asian vendor AsiaInfo.
This is a large scale endeavor including all the mission critical systems for a telco, such as Billing, CRM, Shop, Customer Agent support systems, provisioning and much more.
The new BSS stack brings a modern web-platform with great capabilities for Telenor to enhance the digital experience for end customers as well as employees.
"The Danish telecommunications market is extremely competitive and customers demand not only great network and prices, but also a superior online experience."
The Danish telecommunications market is extremely competitive and customers demand not only great network and prices, but also a superior online experience. Telenor is committed to being a digital retailer and to increase their market share. With the new capabilities of the platform, they saw the opportunity to further improve their offerings with a fully responsive e-commerce solution and become even more attractive to customers.
Delivering a responsive e-shop require focus and attention to details. The solution needs to be able to handle all types of devices and meet Telenor’s high standard of quality for both a high-end mobile device and simpler entry devices. This becomes especially difficult when the complexities of telco products often require a lot of information to be provided through the platform to the customer.
Even though online sales are very important to Telenor, e-commerce is only a small part of the overall transformation program. An important piece that must meet the same deadlines and deal with the complications of by being part of a much greater implementation program in a multi-vendor setup across continents.
Novataris has delivered a modern fully responsive e-commerce solution based on EPiServer and Microsoft .Net technology. The team has successfully kept to a very tight deadline and closely coordinated with all other vendors and Telenor’s design team to fulfill their vision. The solution integrates to Telenor’s core systems to deliver a coherent digital experience for their customers.
The launch went smoothly and Telenor now has a solution that is lighter and faster than the previous system and a great foundation for future e-commerce enhancements. The experiences from using EPiServer, and how to deliver a great responsive digital experience, is helping to improve other areas of the customer-facing solution.