APIs for B2B customers is opening up new revenue streams - but how?

By Morten Dybdal 
Sales Manager, Novataris
Nyhavn 43, 1051 Copenhagen K
Mobile +45 31 43 58 73 | Office +45 70 27 80 00

APIs for B2B customers is opening up new revenue streams - but how?

The opportunities are there - to make it easier for your customers to utilize your company's services using software like Apigee to access the APIs. It sounds complicated but really you empower your customers to customize the way they handle their operations more efficiently, reducing operational expenses by implementing more lean processes or improve the way they serve their customers. You simply empower your customer's developers to securely and safely access your services, giving them the options to distribute them to their organization or customers in the way they want via SharePoint, apps, CRM or whatever they like.

This opens new revenue streams due to the fact that if services empower your customers in the way that they are structured and aligned with business processes - they will be willing to pay for the access, with a great customer experience as a result. Apigee makes it possible to monetize these services, paying for the amount of calls being made and opens up for new recurring revenue opportunities such as subscriptions that create value to your company while you expand your options. What's an API?