Watch the livestream of the event on demand: "From online to omnichannel - meet the customers where they are" (note: The webinar is in Danish).
In recent years, the digitalisation has transformed the way we live, but physical retail is far from dead. In a digitalised world, the physical shopping experience has become a luxury for the consumer, not to mention a profitable add-on for many online companies.
Numerous famous brands take the lead, committing themselves to becoming omnichannel – whether this means introducing show rooms and pop ups, or investing in a larger volume of retail partners.
The tendency is crystal clear. Today online and offline sales must come together to create a world-class customer experience – this experience being smooth and engaging all at once. As it turns out, customers don’t care whether touch points are physical or digital. As long as the touch points fulfil their needs.
But how do you combine the online and physical parts of your business, enabling them to work with instead of against each other, and turning them into one integrated shopping experience? And what technical and commercial challenges typically occur in the process?
Join us in this event, as we share our knowledge and experience about how to be successful as an online company when you want to expand to physical stores.
Why Attend This Event?
Get insights about how to be successful when you’re expanding to physical retail.
Obtain an overview of possibilities for expanding to physical stores.
Learn how to combine your online and physical shopping flow to achieve a superior customer experience.
Receive an overview of typical pitfalls in the process, both technical and commercial.
Who Should Attend?
You work in a large online company that aims to or is already in the process of expanding to physical stores.
You work in business development, digital marketing, or IT project management, and you want to know more about trends in the market to ensure that your company performs even better.